Benchmark your branch and ATM locator against 300+ institutions across 12 operational dimensions. Get a personalised improvement roadmap. Industry average is 29/100. No commitment.
Understand whether your locator is an operational asset or a quiet revenue leak. Get the board-level summary of locator performance against industry benchmarks.
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For Digital Channels
Heads of Digital & CX
Pinpoint exactly where your locator fails customers in the moments that matter — from mobile search to appointment booking. Get the diagnostic.
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For Marketing
CMOs & Brand Leads
Discover the SEO, schema, and brand-consistency gaps that send customers to competitor locations every day. Quantify the leakage.
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For Technology
CTOs, CIOs & IT Leads
Get a technical assessment of integration quality, API readiness, vendor dependencies, and infrastructure gaps. No sales pitch.
What you will learn
A complete map of what's working and what isn't.
01
Your overall score out of 100
A single, comparable benchmark you can share with your board, with industry context.
02
Performance across 12 dimensions
From mobile UX and data accuracy to compliance readiness and analytics — see every gap.
03
Industry-comparable benchmark
See exactly where you stand vs. 300+ banks and SACCOs we have audited across Africa.
04
Prioritised improvement roadmap
Your top 3 gaps, ranked by potential impact — the changes that will move the needle fastest.
05
Hidden revenue leakage signals
Identify where customer searches are quietly being lost — to competitors or to your call centre.
06
Regulatory compliance gaps
Whether you are CBK/PG/15 ready, CBN/BOT/SARB-aligned, GDPR & POPIA compliant.
From the field
"We scored 41/100 and thought it was decent. The audit showed our ATMs had zero real-time status. Three months after fixing that, customer calls about cash-out machines dropped 74%."
Head of Digital ChannelsTier-1 East African Bank
Avg score before audit29
Avg score 6 mo after fix76
Avg lift in completed visits+23%
The audit
12 questions. 5 minutes.
Question 1 of 12Mobile UX
Frequently asked
Honest answers to honest questions.
Most institutions complete the 12 questions in under 5 minutes. We have deliberately written each question to be answerable based on your own knowledge of your locator — no need to pull data, run reports, or consult IT. If you genuinely don't know an answer, choose the closest option; the score directionally captures your current state either way.
No. You can complete the audit anonymously and receive your score immediately. If you choose to share your email at the end to receive a personalised PDF report, our team will reach out once with the report — and only follow up if you indicate you want a deeper conversation. We don't share your information with anyone. Ever.
The score is a weighted aggregate across 12 dimensions covering customer experience, data quality, real-time accuracy, analytics, accessibility, brand consistency, integration, and compliance. The industry average is 29/100 across 300+ institutions we have audited. Anything above 70 is considered best-in-class; below 30 indicates material customer-experience and revenue leakage risks.
Our benchmark dataset is drawn from anonymised audits of banks, SACCOs, MFIs, telcos, and retail networks across Kenya, Nigeria, Ghana, Tanzania, Uganda, Rwanda, Egypt, South Africa, and seven other markets. Scores are weighted by institution size and customer-base profile so the comparison is fair. We do not disclose individual scores — only aggregates.
If you don't know an answer, that itself is a useful signal. We have designed the options so that an honest "I don't know" maps to a realistic baseline assumption. The score will still be directionally accurate. If you want, you can save the audit, consult your team, and finish later — your progress persists in this browser.
It is genuinely free and independent. The score uses the same 12 dimensions we use for paying clients in our paid assessments — we have just packaged it as a free benchmark to help institutions get a baseline. If your score is high, we will say so and recommend simply optimising. If it is low, we will tell you exactly what to fix, including options that do not involve our platform.
The benchmark dataset is refreshed quarterly. The current dataset includes audits completed between January 2024 and the most recent quarter. As mobile UX, real-time data, and analytics expectations have risen, the industry average score has actually dropped slightly over time — institutions that were "good enough" three years ago no longer are.
Yes. Once you complete the audit, you can request a personalised PDF report. It includes your overall score, breakdown across all 12 dimensions, industry comparison, and a prioritised list of recommended improvements. The report is formatted to be shareable in a board pack.
The compliance dimension covers Central Bank of Kenya (CBK/PG/15), Central Bank of Nigeria (CBN), Bank of Tanzania (BOT), Bank of Uganda (BOU), National Bank of Rwanda (BNR), Bank of Ghana (BOG), and the South African Reserve Bank (SARB). It also covers GDPR, POPIA (South Africa), Kenya DPA, and NDPR (Nigeria) for data protection.
After completing the audit, you will see options to (a) request a personalised PDF report, (b) book a 15-minute walkthrough with our team, or (c) explore Locator Map Plus as a possible solution. None of these are required — many institutions take the audit, use it to brief their existing vendor, and never speak to us. That is fine.
Ready to transform your network
Make every branch findable. Make every visit countable.
Join 300+ financial institutions across Africa using Locator Map Plus to power branch discovery, ATM intelligence, and agent network visibility — in a single enterprise integration.